Neuroscience meets Pearl & Dean

Some of us of a certain age will forever equate a night at the cinema with the rather 70s melodramatic riff that heralded the start of the between-movies (yes, we always had two features in those days!) commercials distributed and packaged by Pearl and Dean, the greatest name in movie advertising since 1953. It was as much a part of going the the cinema as … [Read More...]

The Psychology of Cult TV Shows

What generates the sense of belonging among strangers who happen to watch the same TV show?  Why do people seek to emulate their favourite sci-fi heroes and villains through cosplay?  And why do we often empathise with fictional inhabitants of a fantasy world more than we do actual people in the real world? Questions such as these are explored in this … [Read More...]

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latest blog posts

Neuroscience meets Pearl & Dean

Some of us of a certain age will forever equate a night at the cinema with the rather 70s melodramatic riff that heralded the … [Read More...]

Doctor Jodie and the Whovians

It's been an interesting week as a life-long Doctor Who fan.  The show started the year I was born (the week JFK was … [Read More...]

Why your brain prefers Prezi

Tomorrow, I have another random collection of meetings to attend.  If all goes true to form, I will end the day suffering … [Read More...]

Game of Thrones on the couch

Last summer, I had the pleasure of visiting Iceland for the first time.  Stunning landscape, could almost be an exotic alien … [Read More...]

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The Psychology of Cult TV Shows

What generates the sense of belonging among strangers who happen to watch the same TV show?  Why do people seek to emulate … [Read More...]

Sensory Illusions and the Taste of Food

Ever wondered why Heineken tastes a little sweeter than some other comparable beers?  It could be the recipe, it could be the … [Read More...]

Beware Neuro-Bunk

Neuromarketing is controversial to say the least.  The very idea that marketers might turn to neuroscience in order to … [Read More...]

Pig hairs in your toast?

You may not eat pork, but you'd be amazed at the 180+ products a single pig can still find its way into, from the toiletries … [Read More...]

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