Interest rates up? Listen to Bowie!

Winter is coming.  The clocks have changed, we've had the trick-or-treat nonsense and the fireworks have arrived. So, according to psychologists, it's also now time to refresh our iPhone playlists and seek a little musical nostalgia!    Music has an effect on us, marketers have long known this.  Slow relaxing music in a store makes us linger longer and … [Read More...]

The Psychology of Cult TV Shows

What generates the sense of belonging among strangers who happen to watch the same TV show?  Why do people seek to emulate their favourite sci-fi heroes and villains through cosplay?  And why do we often empathise with fictional inhabitants of a fantasy world more than we do actual people in the real world? Questions such as these are explored in this … [Read More...]

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Interest rates up? Listen to Bowie!

Winter is coming.  The clocks have changed, we've had the trick-or-treat nonsense and the fireworks have arrived. So, … [Read More...]

Neuroscience meets Pearl & Dean

Some of us of a certain age will forever equate a night at the cinema with the rather 70s melodramatic riff that heralded the … [Read More...]

Doctor Jodie and the Whovians

It's been an interesting week as a life-long Doctor Who fan.  The show started the year I was born (the week JFK was … [Read More...]

Why your brain prefers Prezi

Tomorrow, I have another random collection of meetings to attend.  If all goes true to form, I will end the day suffering … [Read More...]

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The Psychology of Cult TV Shows

What generates the sense of belonging among strangers who happen to watch the same TV show?  Why do people seek to emulate … [Read More...]

Sensory Illusions and the Taste of Food

Ever wondered why Heineken tastes a little sweeter than some other comparable beers?  It could be the recipe, it could be the … [Read More...]

Beware Neuro-Bunk

Neuromarketing is controversial to say the least.  The very idea that marketers might turn to neuroscience in order to … [Read More...]

Pig hairs in your toast?

You may not eat pork, but you'd be amazed at the 180+ products a single pig can still find its way into, from the toiletries … [Read More...]

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